Early Data Shows U.S. Black Friday In-Store Traffic Down 3.2%

RetailNext, the leading in-store traffic analytics provider used by 560+ of the world’s most popular brands, today announced early insights from Black Friday Weekend 2024. Initial data reveals a 3.2% year-over-year decline in in-store foot traffic for Black Friday, reflecting broader trends of cautious spending and intentional purchasing that have defined 2024.